Journey to Infinite Motion: Creation Timeline

January: Conceptualization begins, sparked by a vision to redefine activewear with a focus on movement, sustainability, and inclusivity.

March: Preliminary market research and ideation sessions.

June: In-depth market analysis to identify trends and gaps in the activewear industry.

July: Initial discussions about sustainable practices and ethical manufacturing.

January: Selection of the brand name "Infinite Motion" to encapsulate the brand's ethos.

March: Commencement of logo design and early brand identity development.

June: Refinement of the brand's visual elements, including color palette, typography, and imagery.

July: Exploration of sustainable materials and eco-friendly production methods.

January: Finalization of the logo and brand identity.

March: Launch of the Infinite Motion website, introducing the brand's philosophy, vision, and a preview of the upcoming activewear collection.

June: Intensive development phase for the activewear collection, focusing on style, performance, and sustainability.

July: Initial marketing efforts to create anticipation and awareness.

January: Fine-tuning of the website, product photography, and marketing materials.

March: Official launch of Infinite Motion, with the activewear collection available for purchase.